Digital Design Direction
In late 2013, we met with the founders of Port Magazine to discuss leading the digital design for a new venture, Avaunt Magazine—a world of adventure, innovation, style and culture through print, digital and live events. For Avaunt, we wanted to allow for a fast pace of publishing online whilst also having the means to present features in the best way possible for the story.
We delivered a modular design with templates to enable any possible combination of text, imagery, video and audio, to be accessed on all kinds of different screens and devices. Creating an extensive set of base styles provided consistency whilst every article also had complete flexibility for art direction and editorial design. In addition, we produced a bespoke membership system to handle payments for access to extra features online and subscriptions to the biannual printed magazine.